WAMU Delivers Powerful Marketing Impact
Sponsorship Drives Results
Connecting Washingtonians With the World and Each Other
Consistently ranked a top D.C. station and one of the country's most listened to NPR stations.
- 826K listeners/mo.1
- 991K page views/mo.2
- 361K active users/mo.2
- 79K newsletter subscribers3
Sponsorship lets you market to our highly engaged and influential audience with the added benefit of fueling independent and mission-driven journalism — which is essential to a strong community.
1. Nielsen Audio PPM, Washington D.C. Metro, Jul 2022-Jul 2023. Mon-Sun 6a-12m, 18+. 2. Google Analytics, monthly average Aug-Oct 2023. 3. Engaging Networks, Aug-Oct 2023
Our Audience Takes Notice & Action
of listeners take action in response to a public radio sponsorship message1
of listeners hold a more positive opinion of a company that supports public radio1
of listeners prefer to purchase products and services from public radio sponsors1
of subscribers consider WAMU to be a credible source of information2
Win the Hearts and Minds of Brand Influencers Across the Region
WAMU sponsorship amplifies your marketing message beyond words. Our ecosystem of communications channels ensures our ever-engaged audience is easily reachable and responds favorably.
A multi-channel approach is an ideal strategy for driving event attendance, recruiting, promoting CSR and building positive brand awareness.
The Brilliance of Simplicity
Connecting with our audience of action-takers is as easy as 1, 2, 3.
You and your sponsorship expert craft the perfect marketing message and medium to resonate with our audience.
Your messages are strategically placed across our powerful mediums, including radio, podcast, digital ads, newsletters and more.
The built-in halo effect means the positive association our audience has for our station transfers to your brand.
Our Content Captivates Our Audiences (and Yours)
WAMU inspires influential Washingtonians to advance ideas, products and services within their professional and personal networks.
Comprising federal government and associated private sector personnel, over 92% of our audience appreciates related content.
Arts & Culture
Passion for the arts drives attendance, donations, and creativity, with over 86% of our audience eager to learn more.
Prioritizing education and lifelong learning, over 55% of our audience consumes education-related news and stories.
As business owners and decision-makers in professional careers, over 72% of our audience prefers business-focused content.
Concerned about public welfare, over 86% of our audience follows health news.
Science & Technology
Innovating science and technology, over 78% of our audience values this topic.