Become a Sponsor

WAMU Delivers Powerful Marketing Impact

Sponsorship Drives Results


Connecting Washingtonians With the World and Each Other

Consistently ranked a top D.C. station and one of the country's most listened to NPR stations.

  • 826K listeners/mo.1
  • 991K page views/mo.2
  • 361K active users/mo.2
  • 79K newsletter subscribers3

Sponsorship lets you market to our highly engaged and influential audience with the added benefit of fueling independent and mission-driven journalism — which is essential to a strong community.

1. Nielsen Audio PPM, Washington D.C. Metro, Jul 2022-Jul 2023. Mon-Sun 6a-12m, 18+. 2. Google Analytics, monthly average Aug-Oct 2023. 3. Engaging Networks, Aug-Oct 2023

Our Audience Takes Notice & Action


of listeners take action in response to a public radio sponsorship message1


of listeners hold a more positive opinion of a company that supports public radio1


of listeners prefer to purchase products and services from public radio sponsors1


of newsletter subscribers consider WAMU a trustworthy source of information2

1. Kantar / Lightspeed, NPR State of Sponsorship Survey, Jun 2023.  2. Research Narrative, WAMU Local Programming Survey, 2023

Graphic showing various marketing channels: radio, websites, social media, streaming, on-demand, podcasts, newsletters, and events.

Win the Hearts and Minds of Brand Influencers Across the Region

WAMU sponsorship amplifies your marketing message beyond words. Our ecosystem of communications channels ensures our ever-engaged audience is easily reachable and responds favorably.

A multi-channel approach is an ideal strategy for driving event attendance, recruiting, promoting CSR and building positive brand awareness. 



You and your sponsorship expert craft the perfect marketing message and medium to resonate with our audience.


Your messages are strategically placed across our powerful mediums, including radio, podcast, digital ads, newsletters and more.


The built-in halo effect means the positive association our audience has for our station transfers to your brand.

WAMU influences professionals in the DC metro area

Our Content Captivates Our Audiences (and Yours)

WAMU inspires influential Washingtonians to advance ideas, products and services within their professional and personal networks. 

Source: News interests of WAMU newsletter subscribers, a private study conducted by Research Narrative, 2023