Sponsorship Opportunities
Radio
:15 messages written in an objective style that listeners expect and appreciate
Streaming
Streaming messages air at the gateway to the stream, which attracts 1.98M active monthly sessions
Podcasts
:15 or :30 audio messages in podcasts that average 200,000 monthly downloads
Events
Networking opportunities for sponsors at community celebrations and educational forums
Sources: Webcast Metrics, February-May 2024; PRX, May-July 2024
Sponsors Get Results
86%
of listeners take action in response to a public radio sponsorship message
74%
of listeners hold a more positive opinion of a company that supports public radio
73%
of listeners prefer to purchase products and services from public radio sponsors
Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2024
What WAMU Sponsors Are Saying
“We value WAMU as part of so many Beltway campaigns we run because of the credibility the platform lends to our clients … WAMU’s uncluttered environment and thoughtful content create a space where our clients’ messages get heard in a unique and persuasive way.”
Josh Lahey
Co-Founder
Lot Sixteen
How Sponsorship Works
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We collaborate to create unique messaging based on your needs
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Your message resonates with our audience in a clutter‑free environment
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Our audience takes action to support your brand
