Become a Sponsor

Sponsorship Opportunities

Multiple Platforms Extend Reach and Reinforce Frequency

Sponsorship signals that you invest in a local, independent source for news and culture. Use a multiplatform strategy to extend audience reach and reinforce message frequency.

DOWNLOAD THE MEDIA KIT

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Radio

:15 messages written in an objective style that listeners expect and appreciate 

HEAR SAMPLE ON‑AIR MESSAGING

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Digital

Sponsored content and display ads, including rich media and mobile 

VIEW DIGITAL OPPORTUNITIES

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Streaming

Streaming messages air at the gateway to the stream, which attracts 2M monthly sessions

LISTEN LIVE ON WAMU.ORG

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Podcasts

:15 or :30 audio messages in podcasts that average 924,000 monthly downloads

CHECK OUT OUR LOCALLY PRODUCED SHOWS

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Newsletters

Sponsored content, dedicated emails and display ads in the WAMU Insider and the DCist Daily newsletters 

SIGN UP FOR WAMU INSIDER
SIGN UP FOR DCist DAILY

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Events

Networking opportunities for sponsors at community celebrations and educational forums 

VIEW UPCOMING EVENTS

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Community Accounts

Streamlined solutions for small local businesses and nonprofits that serve their communities in unique ways

LEARN MORE ABOUT COMMUNITY ACCOUNTS

Sources: Webcast Metrics, Sep 2019; StreamGuys, Sep 2019

Sponsors Get Results

75%

of listeners have taken action in response to a public radio sponsorship message

71%

of listeners hold a more positive opinion of a company that supports public radio

66%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar, NPR State of Sponsorship Survey, April 2020

How Sponsorship Works

  1. We collaborate to create unique messaging based on your needs

  2. Your message resonates with our audience in a clutter‑free environment

  3. Our audience takes action to support your brand

Photo by VREDOR on Unsplash