Sponsorship Opportunities
Radio
:15 messages written in an objective style that listeners expect and appreciate
Digital
Sponsored content and display ads, including rich media and mobile
Streaming
Streaming messages air at the gateway to the stream, which attracts 2.5M monthly sessions
Podcasts
:15 or :30 audio messages in podcasts that average 236,000 monthly downloads
Newsletters
Sponsored content, dedicated emails and display ads in the WAMU Insider and the DCist Daily newsletters
Events
Networking opportunities for sponsors at community celebrations and educational forums
Community Accounts
Streamlined solutions for small local businesses and nonprofits that serve their communities in unique ways
Sources: Webcast Metrics, Sep 2019; StreamGuys, Sep 2019
Sponsors Get Results
84%
of listeners take action in response to a public radio sponsorship message
72%
of listeners hold a more positive opinion of a company that supports public radio
68%
of listeners prefer to purchase products and services from public radio sponsors
Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023
How Sponsorship Works
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We collaborate to create unique messaging based on your needs
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Your message resonates with our audience in a clutter‑free environment
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Our audience takes action to support your brand
