Become a Sponsor

Sponsorship Opportunities

Multiple Platforms Extend Reach and Reinforce Frequency

Sponsorship signals that you invest in a local, independent source for news and culture. Use a multiplatform strategy to extend audience reach and reinforce message frequency.

DOWNLOAD THE MEDIA KIT

Radio sponsorship messaging with WAMU

Radio

:15 messages written in an objective style that listeners expect and appreciate 

HEAR SAMPLE ON‑AIR MESSAGING

Digital streaming with WAMU

Digital

Sponsored content and display ads, including rich media and mobile 

VIEW DIGITAL OPPORTUNITIES

Streaming icon with WAMU

Streaming

Streaming messages air at the gateway to the stream, which attracts 2M monthly sessions

LISTEN LIVE ON WAMU.ORG

WAMU podcast sponsorship

Podcasts

:15 or :30 audio messages in podcasts that average 924,000 monthly downloads

CHECK OUT OUR LOCALLY PRODUCED SHOWS

WAMU sponsored newsletters

Newsletters

Sponsored content, dedicated emails and display ads in the WAMU Insider and the DCist Daily newsletters 

SIGN UP FOR WAMU INSIDER
SIGN UP FOR DCist DAILY

Asset 5@4x

Events

Networking opportunities for sponsors at community celebrations and educational forums 

VIEW UPCOMING EVENTS

icons for site_Community Accounts

Community Accounts

Streamlined solutions for small local businesses and nonprofits that serve their communities in unique ways

LEARN MORE ABOUT COMMUNITY ACCOUNTS

Sources: Webcast Metrics, Sep 2019; StreamGuys, Sep 2019

Sponsors Get Results

87%

of listeners take action in response to a public radio sponsorship message

74%

of listeners hold a more positive opinion of a company that supports public radio

72%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar, NPR State of Sponsorship Survey, March 2022

How Sponsorship Works

  1. We collaborate to create unique messaging based on your needs

  2. Your message resonates with our audience in a clutter‑free environment

  3. Our audience takes action to support your brand

How advertising on NPR with WAMU works