Sponsor Resources

Tools for Sponsorship Success

Whether you’re planning your first WAMU campaign or you’re an experienced sponsor, we’re here to help. From our sponsor resources library you can pay your invoice, learn about messaging specs, or download sponsorship materials.

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Effectively Measuring Public Media Campaigns

Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.

DC_Building an ROI-focused Public Radio Campaign eBook

ROI-focused Sponsorship Guide

Discover the right type of public radio campaign to achieve your marketing goals.

Purpose-Driven Marketing

Learn how public media connects your organization with consumers through shared values.

Public Media Marketing 101

Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.

Comparing Commercial and Public Radio

Discover the five differences marketers need to know.

Understanding the Public Media Audience

Discover who listens to public radio and learn what makes this audience so unique.

Ready to Promote Your Brand to Our Audiences?

Connect with a Sponsorship Expert

We are different.

We are powerful.

We deliver results.

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Unfortunately, we do not accept PSA requests but suggest you contact our newsroom.

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Market Enginuity® manages sponsorship sales for WAMU, linking the station and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission.