Whether you’re planning your first WAMU campaign or you’re an experienced sponsor, we’re here to help. From our sponsor resources library you can pay your invoice, learn about messaging specs, or download sponsorship materials. Can’t find what you’re looking for?
Understanding the Public Media Audience
Discover who listens to public radio and learn what makes this audience so unique.
Effectively Measuring Public Media Campaigns
Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.
ROI-focused Sponsorship Guide
Discover the right type of public radio campaign to achieve your marketing goals.
Learn how public media connects your organization with consumers through shared values.
Public Media Marketing 101
Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.
Comparing Commercial and Public Radio
Discover the five differences marketers need to know.