Sponsor Resources

Tools for Sponsorship Success

Whether you’re planning your first WAMU campaign or you’re an experienced sponsor, we’re here to help. From our sponsor resources library you can pay your invoice, learn about messaging specs, or download sponsorship materials.

Media Kit

Bridging regional life and world news, WAMU combines programs from top public media producers with its own distinctive originals for a robust award-winning roster of news, talk, lifestyle and entertainment.

Effectively Measuring Public Media Campaigns

Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.

eBook Cover: DC_Building an ROI-focused Public Radio Campaign

ROI-focused Sponsorship Guide

Discover the right type of public radio campaign to achieve your marketing goals.

Purpose-driven Marketing

Learn how public media connects your organization with consumers through shared values.

Public Media Marketing 101

Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.

Comparing Commercial and Public Radio

Discover the five differences marketers need to know.

Understanding the Public Media Audience

Discover who listens to public radio and learn what makes this audience so unique.

Sample Messaging

Your message deserves the best tellers. That’s why your sponsorship messages are voiced by WAMU's recognizable talent — voices that are not just heard but trusted and admired by our audience.

Ready to Amplify Your Brand to Our Audiences?

Connect with a Sponsorship Expert

We are different.

We are powerful.

We deliver results.

Let's connect.

Unfortunately, we do not accept PSA requests but suggest you contact our newsroom.

Audience
Sponsorship Opportunities
Resources
Pay Invoice

Market Enginuity® manages sponsorship sales for WAMU, linking the station and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission.