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Purpose‑driven Audience

Who listens to WAMU?

WAMU Audience Snapshot

Member-supported WAMU is the leading public radio station for NPR news and information in the greater Washington, D.C., area.

Each month, more than 887,600 different people listen to WAMU.

Source: Monthly cume - Nielsen Audio PPM, Washington D.C. Metro, January 2025-January 2026, M-Su 6a-12a, P18+

Educated
54% more likely to have a postgraduate degree

Influential
74% more likely to have a senior executive role at work

Affluent
54% more likely to earn a household income of $250K+ 

Cultural
99% more likely to contribute to an arts or cultural organization 

Community-Minded
64% more likely to donate money to social care causes 

Source: Nielsen, Washington D.C. Metro, Scarborough R2 2025 October 2024-August 2025, P18+

Media Kit

Bridging regional life and world news, WAMU combines programs from top public media producers with its own distinctive originals for a robust award-winning roster of news, talk, lifestyle and entertainment.

 

DOWNLOAD THE MEDIA KIT

WAMU Media Kit Cover

What WAMU Sponsors Are Saying

“WAMU made it easy for us to access a valuable channel for our campaign and provided great guidance and suggestions along the way. The campaign has been our most successful, to date, and I'm confident it has to do with the help from WAMU.”

Rachel Brown,

Communications Director USA

iChoosr / Solar Switch

Photo Credits: Half Akimbo by Mike Maguire, Rafael Lozano-Hemmer — Pulse by Phil Roeder — via Flickr