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Purposedriven Audience

Half Akimbo by Mike Maguire

WAMU Audience Snapshot

Member-supported WAMU is the leading public radio station for NPR news and information in the greater Washington, D.C., area.

Each month, more than 1,075,000 different people listen to WAMU.

Source: Nielsen Audio PPM, Washington D.C. Metro, Feb 2018-Jan 2019, M-Su 6a-12m, A18+

Educated
113%
more likely to have a post-graduate degree

Influential
145%
more likely to be a business owner or partner

Affluent
55% more likely to earn a household income of $250K+ 

Cultural
98% more likely to contribute to an arts or cultural organization 

Community-Minded
81% more likely to donate money to social care causes 

Source: Nielsen, Washington D.C. Metro, Scarborough R1 2019 Feb 2018-Feb 2019, A18+

Learn More 

Thought and opinion leaders rely on WAMU to deliver fact‑based journalism. Download a copy of the WAMU Media Kit to learn more about our influential audience.

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Rafael Lozano-Hemmer — Pulse by Phil Roeder