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Purpose‑driven Audience

Who listens to WAMU?

WAMU Audience Snapshot

Member-supported WAMU is the leading public radio station for NPR news and information in the greater Washington, D.C., area.

Each month, more than 826,000 different people listen to WAMU.

Source: Nielsen Audio PPM, Washington D.C. Metro, Jul 2022-Jul 2023, M-Su 6a-12m, A18+

Educated
103% more likely to have a post-graduate degree

Influential
71% more likely to work in a professional occupation

Affluent
58% more likely to earn a household income of $250K+ 

Cultural
144% more likely to contribute to an arts or cultural organization 

Community-Minded
78% more likely to donate money to social care causes 

Source: Nielsen, Washington D.C. Metro, Scarborough R1 2023 Mar 2022-Apr 2023, A18+

Learn More 

Thought and opinion leaders rely on WAMU to deliver fact‑based journalism. Download a copy of the WAMU Media Kit to learn more about our influential audience.

DOWNLOAD THE MEDIA KIT

Download the WAMU media kit

Photo Credits: Half Akimbo by Mike Maguire, Rafael Lozano-Hemmer — Pulse by Phil Roeder — via Flickr