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Purpose‑driven Audience

Who listens to WAMU?

WAMU Audience Snapshot

Member-supported WAMU is the leading public radio station for NPR news and information in the greater Washington, D.C., area.

Each month, more than 789,600 different people listen to WAMU.

Source: Monthly cume - Nielsen Audio PPM, Washington D.C. Metro, January 2024-January 2025, M-Su 6a-12a, P18+

Educated
100% more likely to have a post-graduate degree

Influential
117% more likely to be president of a company

Affluent
75% more likely to earn a household income of $250K+ 

Cultural
99% more likely to contribute to an arts or cultural organization 

Community-Minded
53% more likely to donate money to social care causes 

Source: Nielsen, Washington D.C. Metro, Scarborough R2 2024, August 2023-September 2024, P18+

Media Kit

Bridging regional life and world news, WAMU combines programs from top public media producers with its own distinctive originals for a robust award-winning roster of news, talk, lifestyle and entertainment.

 

DOWNLOAD THE MEDIA KIT

WAMU Media Kit Cover

What WAMU Sponsors Are Saying

“WAMU made it easy for us to access a valuable channel for our campaign and provided great guidance and suggestions along the way. The campaign has been our most successful, to date, and I'm confident it has to do with the help from WAMU.”

Rachel Brown,

Communications Director USA

iChoosr / Solar Switch

Photo Credits: Half Akimbo by Mike Maguire, Rafael Lozano-Hemmer — Pulse by Phil Roeder — via Flickr