Purpose‑driven Audience

WAMU Audience Snapshot
Member-supported WAMU is the leading public radio station for NPR news and information in the greater Washington, D.C., area.
Each month, more than 826,000 different people listen to WAMU.
Source: Nielsen Audio PPM, Washington D.C. Metro, Jul 2022-Jul 2023, M-Su 6a-12m, A18+
Educated
103% more likely to have a post-graduate degree
Influential
71% more likely to work in a professional occupation
Affluent
58% more likely to earn a household income of $250K+
Cultural
144% more likely to contribute to an arts or cultural organization
Community-Minded
78% more likely to donate money to social care causes
Source: Nielsen, Washington D.C. Metro, Scarborough R1 2023 Mar 2022-Apr 2023, A18+