Become a Sponsor

WAMU Connects Washingtonians With Each Other and the World

D.C.’s NPR® News Station

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Bridging regional life and world news, WAMU combines programs from top public media producers with its own distinctive originals for a robust awardwinning roster of news, talk, lifestyle and entertainment programming.

Modern Audio With Timeless Appeal

The WAMU brand of storytelling captivates fans. Just as important as its educational mission and factbased journalism is its tone. WAMU respects listener intelligence and presents diverse and authentic perspectives in a way that encourages civil dialogue.

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2.6 Million Touchpoints Each Month Across Platforms

WAMU accompanies news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

Sources: Nielsen Audio PPM, Washington D.C. Metro, Feb 2019-Jan 2020, M-Su 6a-12m, A18+; Google Analytics, 3/2020; StreamGuys, 3/2020; Engaging Networks, 4/2020; MailChimp, 3/2020

Sponsors Get Results

75%

of listeners have taken action in response to a public radio sponsorship message

71%

of listeners hold a more positive opinion of a company that supports public radio

66%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar, NPR State of Sponsorship Survey, April 2020

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WAMU Inspires People Who Influence Personal and Professional Networks

Compared to the average Washingtonian, WAMU listeners are more likely to advance ideas and products in key sectors of the region.

Business
They own businesses and are decisionmakers in professional careers

Education
They prioritize education and lifelong learning

Economy
With discretionary income, they have immense purchasing power

Arts
Their passion for the arts translates into attendance, donations and creative work

Community
They lead and participate in community initiatives

Government
They work for the federal government and in related positions in the private sector

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WAMU Is Trusted

Washington Insiders consider WAMU #7 among the
Most Trusted Media Outlets for Washingtonfocused
News and Information.

Source: National Journal, Washington in the Information Age, 2019

How Sponsorship Works

  1. We collaborate to create unique messaging based on your needs

  2. Your message resonates with our audience in a clutterfree environment

  3. Our audience takes action to support your brand

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